For example, the essence of traditional TV advertising marketing is to implant the concept of the product in the advertisement into the consumer's mind until you see this product in the mall one day, out of familiarity (impression that has been implanted) Out of curiosity, you end up buying this item, and if you hadn't seen this ad, you wouldn't even have seen it in the mall.
Or like coupons for newcomers on e-commerce platforms, in order to Country Email List attract your strongest attention, they often appear on the home page of the APP, you can see them when you open the APP, and attract you with great discounts, making you feel If you don’t buy it, you will lose money, and eventually you will successfully place an order on this e-commerce platform.
from offline in the past to online today, but no matter how the marketing link changes and human nature remains the same, the underlying logic will not. Change.
The core and characteristics of marketinge.
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If an enterprise wants to make a profit, it must sell its products, but what is the most important thing to sell the same product?
The most important thing is to attract users, because only when the user is attracted, the user is interested in the product, and the user thinks that the product can really meet his needs, at this time, from the perspective of the user's consumption psychology, he may consider making a deal, and Sales are the ultimate goal of marketing.
Therefore, before closing, we must lay the groundwork to attract users. So how to attract users?
1. Who is the user
First of all, we have to figure out, who is the user? Who would need such a product, who would like it? If we don’t even know who the user is and whether he will like such a product, then the follow-up series of actions, including marketing content, etc., will not have a foothold, which will greatly increase the marketing cost, and the effect is not good.
Everyone's needs are different, honey for you, arsenic for the other. It is very difficult for a person who wants to lose weight easily, if you sell him sports to lose weight, it is very difficult to succeed; if you sell liposuction surgery to a health enthusiast, it will not be recognized. But what about the crossover? Recommend sports to lose weight for health lovers, and recommend liposuction to those who want to lose weight easily. The success rate must be greatly improved.