App bundles usually appear at the mobile number list of the SERP, but they can also appear in the middle or at the bottom. Each app card contains the app's name, icon, rating, and price. The results are device-specific: if a user has been searching with an Android phone, they will get the app bundles result with Google Play apps, and if they were searching with an iPhone or iPad, those would be the product pages of the app. App Store Packs - SEO for that one in ten mobile device searches involves an app bundle. And this is just a start: every day more and more apps care about their visibility in mobile search, and start implementing an SEO strategy along with their ASO . App bundles are usually displayed when users search for an app or functionality that an app can perform, such as: “photo editor”, “games for kids”, “job apps”. Optimizing for this type of search is a bit different from the traditional web SEO and ASO that we are familiar with. SEO for applications: Positioning Factors The algorithm that Google uses to suggest and rank apps in the mobile number list SERPs is different from the one used by the app stores, so the app's keyword rankings will not be the same in the Play Store and in web search.
However, there are similarities in ASO and SEO mobile number list techniques and ranking factors, so if an app ranks high in the app stores, chances are it will also rank well for similar searches on the web. Web. Ranking factors for SEO are similar to ASO: On-page factors: URL / app package, App Name / Title, short and full description. For apps on the App Store the mobile number list does not affect ASO, but it does have an effect on SEO. Off-page factors: user ratings and comments, install volume and speed, and backlinks from authority websites. SEO factors for apps in the Google Play Store URL + Title + Short Description + Description Google Play Store Listing SEO factors for apps in the Apple App Store URL + Application Name + Description Apple App Store Product Page Let's see what needs to be done to position your app or game mobile number list the mobile web. How to do SEO for apps: Best Practices There is nothing fancy about it, just follow the basic ASO processes, improve your metadata to make it work in web search and get powerful backlinks.
Do exhaustive keyword research for both ASO and mobile number list The method of searching for keywords and choosing the right keywords to work with is basic: Select keywords that have high estimated traffic (search volume) and low competition. Place the main keywords in the App Name / Title of the application and add the rest to the description of the app to have metadata that affects SEO. For the analysis of the ASO keywords of the app you can use and for the SEO analysis you can use tools such as , SEMrush or Keywordtool.io . In PICKASO: How to do an ASO Keyword Research 2. Get positive ratings and comments User ratings and comments are important for both ASO and SEO for apps. Google, like the app stores, tends to rank better apps with more and better reviews and a high average cumulative rating. The Google mobile number list engine will analyze user comments to identify possible keywords in your content. In addition, having a high volume of ratings and comments on your app's file will encourage other users to install and use it.