With the greatest mobility access (used by 60% of mobile Internet users). However, Twitter is the one that shows the highest rate of conversion between use on conventional computers and mobile phones: of all Twitter users, 40% access via mobile phone number list (down to 30% on Facebook). Three out of ten mobile Internet users use some geolocation service. Within the repertoire, Google Maps and Foursquare stand out. In addition, the use of instant messaging phone number list in mobility, Skype and Messenger, which continues to be the leader in penetration also in mobility (with 34% of users who access at least once a month), and new features such as chat of Blackberry and Whats'app, which begin to suppose a "boom" among certain profiles. THE PRESENCE OF BRANDS.
The relationship with brands is more intense on Facebook (86% of its users say they have interacted with a brand) and, at a considerable distance, on Tuenti (49%). On Twitter, although the relationship with brands is less frequent (only 17% of users say they phone number list are followers of a brand), a stronger link is generated because the phone number list brand is proactively "searched for". The greatest brand recall occurs on Twitter (86% remember the brand with which they had some relationship). And phone number list level of recall is lower on Facebook and Tuenti (61% and 55% respectively), where the relationship occurs reactively. Between 5 and 6 out of 10 users have made reference to some brand or product in their conversations both on Facebook, Tuenti and Twitter, which indicates.
That an opening is taking place and the brands appear spontaneously in the users' discourse . Among the brand initiatives that users consider most interesting on social networks, those related to employment stand out, followed by brand promotions and offers phone number list cultural information. DATA ON PENETRATION OF SOCIAL NETWORKS. Compared to the moment of explosion of social networks on the conventional computer that was experienced in 2009, 2010 appears as a year of consolidation and slight growth with 85% of social network users (81% in 2009) and with 2 phone number list network accounts social per user. It can be seen that Facebook is "the social network", the most popular and almost universal in certain age groups, with 78% penetration.